What Is A Brand Voice?

What is Nike’s brand voice?

No wonder the Nike tone of voice is competitive, inspiring, and confident.

That’s the power of knowing your origin story.

Once you identify your origin story, think about your brand as an actual person..

What is a brand voice chart?

A brand voice chart is, quite simply, a chart which summarizes your organization’s brand voice. It is meant to act as a quick reference for anyone responsible for creating content on your team.

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What is brand voice and personality?

Brand voice refers to the personality and emotion infused into a company’s communications. It encompasses everything from the words and language you use, to the personality and image your marketing assets aim to invoke.

How do you build a brand voice?

Here are five tips to help you define and sustain your brand’s voice.Spend time putting words to your brand voice. … Create consistency in every bit of content and copy. … Raise your brand’s voice through proper channels. … Walk the talk. … Don’t be afraid to—consciously—grow and adapt.

How do I know my voice brand?

Identify your audience and personas Another way of formulating your brand voice is by seeing who your audience and marketing personas are. If your target audience is younger, you’ll want to use language that resonates with them.

What is tone of voice?

Introduction. A tone of voice is not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. Rather confusingly, when seen in the world of business and marketing, the phrase ‘tone of voice’ refers to written – rather than spoken – words.

What are the 12 brand archetypes?

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. Let’s take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth.

What is Apple’s brand voice?

Apple’s brand voice consistency conveys confidence, quality and intimacy. Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products.

What is the difference between the brand voice and voice tone?

If voice is your personality, then tone is how you express that personality. And it can change depending on context. Think of it this way: you’re always “you” (voice), but you express yourself differently throughout the day (tone). Tone allows you to communicate on-brand but with the nuance necessary for the context.

What is a brand personality example?

Examples of Brand Personalities Excitement: carefree, spirited, and youthful. Sincerity: kindness, thoughtfulness, and an orientation toward family values. Ruggedness: rough, tough, outdoorsy, and athletic. Competence: successful, accomplished and influential, highlighted by leadership.

What is the brand personality of Coca Cola?

Brand personality examples: Coca-Cola brand personality This soft-drink brand is the perfect combination of sincerity and excitement, funnelling the cheerful joy and honesty of sincerity through its social media campaigns and advertisements, such as the “Share a Coke” campaign.

How do you describe tone of voice?

The definition of “tone of voice,” according to Merriam-Webster, is actually “the way a person is speaking to someone.” In essence, it’s how you sound when you say words out loud. On several marketing blogs, though, “tone of voice” is confused with written tone, especially when used to describe writing for a brand.

What are the values of a brand?

Your core brand values are the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process. There will be times in business when you have to make tough choices.